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hello.

I’m Verena. I like writing.

I like using words to tell stories, to those who’ll listen.

I’m a bundle of ideas, with a decade of experience scribbling, jotting, noting, creating for brands that matter.

I have a proven ability to develop high-impact marketing campaigns, specialising in Creative Copywriting and Social Media.

My passion for sports, storytelling and creativity drives my work, allowing me to craft compelling content that leaves an impression.

experience

2022 - Present

Goals Aloud FC
Co-Founder, Social Media Manager

Responsible for building our team's entire social media presence, crafting engaging content that fostered community and highlighted our journey. I successfully secured funding through a sponsorship pitch deck and significantly increased community interaction and participation.

2019 - Present

Philip Morris International
Community Manager / Creative Content Lead / Content Writer

Led omni-channel communication campaigns, overseeing creative ideation and copywriting across global social media channels. I independently launched and grew PMI's LinkedIn newsletter to over 450K subscribers and launched the "InsideOut" employee advocacy platform, generating over 14M reach in one year. My role involved crafting content strategies, community management, and performance analysis , collaborating with various teams and agencies to produce high-quality content.

2017 - 2018

Lisa's
Restaurant Manager / Events Coordinator

Delivered excellent customer service of trendy restaurant and bar on Portobello Road, London. This involved hands-on team leadership, proactive business development, and regular stock takes. Responsible for events, menu designs, as well as managing our social media channels.

2016 - 2017

Brown Bag Films
Script Writer / Team Coordinator

Script Writer and Team Coordinator for Disney's TV Series "Sadie Sparks". Based in London, Dublin, Paris.

2015 - 2016

Across The Pond
Junior Creative

Junior Script Writer and Creative working on creative ideation for major clients such as Google, YouTube, Freeview.

2014 - 2015

Havas
Copywriter

Starting as an apprenticeship, my time at Havas helped me learn the ropes as a Creative Copywriter, shadowing successful creative teams and building a strong relationship with clients such as Dove, Simple, Tesco, easyjet. Awards: Cannes Young Lions

Clients:

Tesco, Simple, easyJet, Dove, Dove Men+Care, Disney, Google,

YouTube, Freeview, Wicks, Compass Collective, Individual Wellbeing Provider, Two Pints Deep, Women In Football